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The marketing campaign is designed to stimulate interest in our fraternity. The campaign is designed to help create awareness and to excite someone to visualize themselves as a Shriner. The campaign focus is on Five Primary Areas — Brotherhood, Giving Back, Leadership, Family and You.

The campaign is being launched with all new membership marketing materials designed to drive traffic to a new website This new website is designed to help the web visitor learn about Freemasonry and the Shriners, who we are and what we do. They will learn about the various aspects about us and how to become more involved with us. The website will offer them more information and is designed to peak there interest in learning more. The primary purpose of the website is to introduce them to and match them up with a Virtual Mentor (like a Facebook friend). The Virtual Mentor will be from the Temple in there jurisdictional area. The goal of the Virtual Mentor is to become a trusted friend and advisor and a connector to get the web visitor more information about how to become a Freemason and a Shriner. The Virtual Mentor will work to introduce the web visitor now coined candidate to a local Noble who will help them with becoming a Freemason and a Shriner. This process will involve introducing them to a local Lodge and to the local Shrine Temple and being there as a trusted guide though the entire process. We want you to be a Virtual Mentor and invite you to enroll soon after the release of Shriners Village in October.

Membership Development

Our membership is declining Nobles. On average, for the past five years, Luxor has experienced a loss of 50 members per year against a gain of 23. This represents a decline of 27 members each year. Just to stay ahead of the Black Camel we require 33 new members each year. The task may seem daunting; however, in order to grow and prosper it is important for each of us to keep recruitment on our mind at all times.

A recent membership conference reviewed the success stories of Temples that are growing and I would like to share some of the strategies that they are using.

The recruitment process is not just a matter of waiting for good men to ask to become a Shriner. We need to actively inform prospective candidates about what we have to offer and the good work that we do.

In order to retain our current members we need to get them involved in clubs, units and Shrine activities. New members should be assigned a mentor who ensures that they know the activities available and someone is there to introduce them at events and functions.

Ongoing efforts are required to restore inactive members. This can only be accomplished through an active member restoration program that enables suspended members to become Shriners again.

We must also build on our relationships with our Blue Lodges. Membership success of the Shrine Temple is directly related to the membership success of our Blue Lodges.

Technology is a great tool for reaching prospective members and it is important that our websites be easy to access and that they provide timely information. The website has been launched for this purpose.

We need to set goals and expectations for membership recruitment at the club and unit level and track our results.

This is just a brief summary of what is taking place to increase membership and the Luxor membership team will be pursuing a number of these strategies in the coming months. However, we would ask each member to start today and make recruitment your top priority.

Make a difference
When you become a Shriner you become part of a brotherhood of men committed to family, engaged in ongoing personal growth, and dedicated to providing care for children in need.

Binding us together are shared values and a desire to have fun, do good, and build bonds that can last a lifetime.

Becoming a Shriner is easier than you think and its rewards can be far more than you expect.

Shriner Now